Direct Pay

Direct Pay enables eligible Google Ad Manager 360 publishers to bypass standard programmatic intermediary layers and eliminate SPO friction, delivering higher performance, optimized yield, and increased revenue on your inventory. Under this model, monthly payouts and performance reporting are managed directly by Adagio rather than through Google.

How to Activate Direct Pay

1. GAM Configuration: Add Adagio as a Direct Pay bidder in Google Ad Manager by following the Google Ad Manager Direct Pay Setup Guide.

2. Activation Notice: Send an email to [e-mail] to request activation. Acceptance can be completed prior to or immediately following your GAM setup. Once this step is completed and approved (and provided all Getting Started steps have been correctly followed), Adagio will immediately begin monetizing your inventory via Direct Pay.

3. Banking Details: While your monetization starts after step 2, you must complete this step in order to actually receive your payouts. Enter your complete banking information in the Adagio platform under Settings > Billing (coming soon). Please note that a bank letter (such as a bank statement or official account verification document) will be required to validate your bank account before your first payment can be issued.

Payment Terms & Rules

• Payment Schedule: Net 60 days.

• Minimum Threshold: $200 USD. Balances below $200 at month-end automatically roll over to the following month until the threshold is reached.

• Reporting Source: Metrics, revenue reconciliation, and invoicing for Direct Pay are based exclusively on Adagio reporting data.