> For the complete documentation index, see [llms.txt](https://adagio-io.gitbook.io/adagio-documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://adagio-io.gitbook.io/adagio-documentation/openrtb-s2s-endpoint/amazon-dsp-contenturl-and-amazonadbot.md).

# Amazon DSP: ContentURL & AmazonAdBot

To ensure inApp traffic eligibility to be monetized through AmazonDSP, publishers must ensure that they publicly accessible webpages replicating the content of the app's page running the auction.

{% hint style="info" %}
Since July 2026, AmazonDSP asks all oRTB inApp traffic to give them a mean to scan the content of the App's page on which the ad will be displayed for brand safety purposes. For more information please refer to <https://adbot.amazon.com/>

Complying with these requirements, ensures:&#x20;

* **Continued access to Amazon demand** — inventory that AmazonAdBot can verify will remain eligible for the full pool of Amazon advertisers.
* **Brand safety compliance** — Amazon must verify content suitability before serving advertiser campaigns.
  {% endhint %}

{% stepper %}
{% step %}

### Pass `app.content.url` in each BidRequest

Please ensure your OpenRTB bid requests include the corresponding **web URL** of the content currently being viewed in-app by the user. This should be done using the `app.content.url` field, for example:

```json
"app": {
 "content": {
   "url": "https://publishersite.com/article/12345"
 }
}
```

{% hint style="danger" %}
Content URL requirements

* Must be the specific *web URL* corresponding to the viewed content (**not a deep link or app store URL**)
* Must be **publicly accessible** (not behind login)
* Must be **accessible to AmazonAdBot** (see below)&#x20;
  {% endhint %}
  {% endstep %}

{% step %}

### Allow AmazonAdBot to access content pages

Please make sure that AmazonAdBot can access content pages by reviewing your site's configuration:&#x20;

* `robots.txt`
  * Remove any **disallow** or **crawl-delay** rules for: `User-agent: AmazonAdBot`
  * And an explicit **Allow** rule for pages where ads appear
* If you use bot protection tools (e.g. Cloudflare, Akamai, AWS WAF, CAPTCHA):&#x20;
  * Allow requests from:
    * **`User-Agent:Mozilla/5.0 (compatible; AmazonAdBot/1.0; +https://adbot.amazon.com)`**
    * **Source IPs:** Listed [here](https://adbot.amazon.com/ip-addresses/)&#x20;
    * Ensure the **reverse DNS** resolves to an [**amazonadbot.com**](http://amazonadbot.com) subdomain
  * For paywalled content, ensure AmazonAdBot has access to content pages for verification
    {% endstep %}
    {% endstepper %}


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