TagID Limits and Guidelines

This section explains the limits applied to tagIDs and why they exist. These rules are designed to ensure optimal performance, accurate learning, and effective monetization. Staying within these limit

Summary of limits and best practices

Rule	Limit / Threshold	What happens if exceeded?
Maximum number of tagIDs	100 per site or app (total, across all requests)	Extra tagIDs are ignored and not monetized
Maximum tagID length	150 characters	TagID may be rejected or ignored
Low-traffic tagIDs	Fewer than 150 adcalls per day	No meaningful value

Why it matters?

Too many tagIDs slow down learning and optimization and low-volume tagIDs reduce overall performance.

TagID Naming Suggestions:

• Banner

  • banner_top

  • banner_middle

  • banner_bottom

  • banner_left

  • banner_right

  • banner_sticky_top

  • banner_sticky_bottom

• Interstitial

  • interstitial_page_load

  • interstitial_exit

  • interstitial_pause

• Video

  • video_instream

  • video_outstream

  • video_rewarded

  • video_midroll

• Native

  • native_feed

  • native_article

  • native_recommendation

• Special Formats

  • sticky_footer

  • sticky_header

  • companion_banner