Open Measurement (OMID)

Integrating the Open Measurement SDK (OMID) helps ensure compliance with industry standards and can boost monetization. Buyers view OMID support as a mark of quality and transparency, increasing the likelihood of receiving bids and stronger campaign performance. By using OMID, buyers have greater confidence that ads will be seen and engaged with by real users, both on the web and in-app. The OMID SDK, standardized by the IAB Tech Lab, enables reliable ad verification and viewability measurement, and allows you to properly tag your inventory.

Declaring OMID in an OpenRTB Request

To indicate OMID compatibility, include the following fields in your OpenRTB request:

• imp[].api = 7 : Indicates support for the OM API.

• source.ext.omidpn (string) : OM SDK partner name.

• source.ext.omidpv (string) : OM SDK version.

Including these fields ensures your inventory is recognized as OMID-compatible, helping you attract more buyers and improve monetization.