GDPR/CCPA/TCF Compliance

Ensuring that your inventory is properly setup to comply to User Privacy regulations conditions the level of monetisation you can reach. Advertisers strongly rely on user segmentation signals.

• For EU 🇪🇺 and UK 🇬🇧 traffic, GDPR compliance is required.

• For 🇺🇸 traffic, CCPA/CPRA compliance is required.

To ensure optimal monetization performance, please follow the two steps below to update your Consent Management Platform (CMP).

Step 1: Add Adagio (Mandatory)

Before adding any demand partners, you must add Adagio to your CMP to enable the connection.

ID	Vendor Name	Privacy Policy
617	Onfocus (Adagio)	https://adagio.io/legal/advertising-services-privacy-policy

Step 2: Add our Demand Partners (Recommended)

We strongly recommend adding our entire list of trusted demand partners to maximize your fill rate and bid competitiveness.

Full vendor ID list for Adagio’s partners

ID	Vendor Name	Privacy Policy	Related to Demand Partner
13	Sovrn	https://www.sovrn.com/privacy-policy/	Sovrn
1574	Madopi Media (MADOPI OÜ)	https://madopi.com/wp-content/uploads/2022/05/PrivacyPolicy.pdf	Madopi
16	RTB House	https://rtbhouse.com/privacy-center	RTBHouse
28	TripleLift	https://triplelift.com/privacy/	TripleLift
32	Xandr	https://www.microsoft.com/en-us/privacy/privacystatement	Onetag
45	Smart Adserver (Equativ)	https://smartadserver.com/end-user-privacy-policy/	Equativ
50	Adform	https://site.adform.com/policies/policies-and-guidelines/	AdForm
52	Rubicon	https://www.magnite.com/legal/advertising-technology-privacy-policy/	OnetagMagnite
58	33Across	https://www.33across.com/privacy-policy	33Across
69	OpenX	https://www.openx.com/legal/privacy-policy/	OpenX
76	Pubmatic	https://pubmatic.com/legal/privacy/	Pubmatic
80	Sharethrough	https://privacy-center.sharethrough.com/en/	Equativ
90	E-Planning (Teroa)	https://www.e-planning.net/privacy-policy.html	E-Planning
138	ConnectAd Demand GmbH	https://www.connectadrealtime.com/privacy	ConnectAd
241	OneTag	https://www.onetag.com/privacy/	Onetag
253	Improve Digital	https://www.improvedigital.com/platform-privacy-policy	Improve Digital
285	Freewheel (Comcast)	https://www.freewheel.com/privacy-policy	Freewheel
779	Adtarget Teknoloji A.S.	https://adtarget.com.tr/adtarget-privacy-policy-2020.pdf	AdTarget
959	AdWMG	https://adwmg.com/privacy-policy	AdWMG

Refer to IAB's website to access an exhaustive list of all TCF vendors in the industry.