> For the complete documentation index, see [llms.txt](https://adagio-io.gitbook.io/adagio-documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://adagio-io.gitbook.io/adagio-documentation/operations-and-support/standards-and-compliance/gdpr-ccpa-tcf-compliance.md).

# GDPR/CCPA/TCF Compliance

Ensuring that your inventory is properly setup to comply to User Privacy regulations conditions the level of monetisation you can reach. Advertisers strongly rely on user segmentation signals.

{% hint style="danger" %}

* For EU 🇪🇺 and UK 🇬🇧 traffic, GDPR compliance is required.
* For 🇺🇸 traffic, CCPA/CPRA compliance is required.
  {% endhint %}

To ensure optimal monetization performance, please follow the two steps below to update your Consent Management Platform (CMP).

#### Step 1: Add Adagio (Mandatory)

Before adding any demand partners, you must add Adagio to your CMP to enable the connection.

<table><thead><tr><th width="76.1015625">ID</th><th width="176.125">Vendor Name</th><th>Privacy Policy</th></tr></thead><tbody><tr><td>617</td><td>Onfocus (Adagio)</td><td><a href="https://adagio.io/legal/advertising-services-privacy-policy">https://adagio.io/legal/advertising-services-privacy-policy</a></td></tr></tbody></table>

#### Step 2: Add our Demand Partners (Recommended)

We strongly recommend adding our entire list of trusted demand partners to maximize your fill rate and bid competitiveness.

**Full vendor ID list for Adagio’s partners**

<table data-header-hidden="false" data-header-sticky><thead><tr><th width="74.19921875">ID</th><th width="170.796875">Vendor Name</th><th>Privacy Policy</th><th>Related to Demand Partner<select multiple><option value="Bsb1QSNKK3XN" label="Sovrn" color="blue"></option><option value="KvQfVOvWWUr7" label="Madopi" color="blue"></option><option value="qJZJUkn9bTwS" label="RTBHouse" color="blue"></option><option value="CaTvGXuydh0t" label="TripleLift" color="blue"></option><option value="PC0Gh9pBKOLf" label="Equativ" color="blue"></option><option value="8oCMDmDv4iwq" label="AdForm" color="blue"></option><option value="KcUnJhRipdXT" label="Magnite" color="blue"></option><option value="uds0AkHvZ9Mc" label="33Across" color="blue"></option><option value="BZIjioAXdn17" label="Onetag" color="blue"></option><option value="rHAMTiCgLJgp" label="OpenX" color="blue"></option><option value="UYCb3o5R0bfu" label="Pubmatic" color="blue"></option><option value="4hnatzgGcvXq" label="E-Planning" color="blue"></option><option value="I0h9LMv7jqcC" label="ConnectAd" color="blue"></option><option value="tXRKqWMX0tua" label="Improve Digital" color="blue"></option><option value="mFVzSQwYbuek" label="Freewheel" color="blue"></option><option value="qbpVBcss0ou6" label="AdTarget" color="blue"></option><option value="6edPwxwz5AjG" label="AdWMG" color="blue"></option></select></th></tr></thead><tbody><tr><td>13</td><td>Sovrn</td><td><a href="https://www.sovrn.com/privacy-policy/">https://www.sovrn.com/privacy-policy/</a></td><td><span data-option="Bsb1QSNKK3XN">Sovrn</span></td></tr><tr><td>1574</td><td>Madopi Media (MADOPI OÜ)</td><td><a href="https://madopi.com/wp-content/uploads/2022/05/PrivacyPolicy.pdf">https://madopi.com/wp-content/uploads/2022/05/PrivacyPolicy.pdf</a></td><td><span data-option="KvQfVOvWWUr7">Madopi</span></td></tr><tr><td>16</td><td>RTB House</td><td><a href="https://rtbhouse.com/privacy-center">https://rtbhouse.com/privacy-center</a></td><td><span data-option="qJZJUkn9bTwS">RTBHouse</span></td></tr><tr><td>28</td><td>TripleLift</td><td><a href="https://triplelift.com/privacy/">https://triplelift.com/privacy/</a></td><td><span data-option="CaTvGXuydh0t">TripleLift</span></td></tr><tr><td>32</td><td>Xandr</td><td><a href="https://www.microsoft.com/en-us/privacy/privacystatement">https://www.microsoft.com/en-us/privacy/privacystatement</a></td><td><span data-option="BZIjioAXdn17">Onetag</span></td></tr><tr><td>45</td><td>Smart Adserver (Equativ)</td><td><a href="https://smartadserver.com/end-user-privacy-policy/">https://smartadserver.com/end-user-privacy-policy/</a></td><td><span data-option="PC0Gh9pBKOLf">Equativ</span></td></tr><tr><td>50</td><td>Adform</td><td><a href="https://site.adform.com/policies/policies-and-guidelines/">https://site.adform.com/policies/policies-and-guidelines/</a></td><td><span data-option="8oCMDmDv4iwq">AdForm</span></td></tr><tr><td>52</td><td>Rubicon</td><td><a href="https://www.magnite.com/legal/advertising-technology-privacy-policy/">https://www.magnite.com/legal/advertising-technology-privacy-policy/</a></td><td><span data-option="BZIjioAXdn17">Onetag, </span><span data-option="KcUnJhRipdXT">Magnite</span></td></tr><tr><td>58</td><td>33Across</td><td><a href="https://www.33across.com/privacy-policy">https://www.33across.com/privacy-policy</a></td><td><span data-option="uds0AkHvZ9Mc">33Across</span></td></tr><tr><td>69</td><td>OpenX</td><td><a href="https://www.openx.com/legal/privacy-policy/">https://www.openx.com/legal/privacy-policy/</a></td><td><span data-option="rHAMTiCgLJgp">OpenX</span></td></tr><tr><td>76</td><td>Pubmatic</td><td><a href="https://pubmatic.com/legal/privacy/">https://pubmatic.com/legal/privacy/</a></td><td><span data-option="UYCb3o5R0bfu">Pubmatic</span></td></tr><tr><td>80</td><td>Sharethrough</td><td><a href="https://privacy-center.sharethrough.com/en/">https://privacy-center.sharethrough.com/en/</a></td><td><span data-option="PC0Gh9pBKOLf">Equativ</span></td></tr><tr><td>90</td><td>E-Planning (Teroa)</td><td><a href="https://www.e-planning.net/privacy-policy.html">https://www.e-planning.net/privacy-policy.html</a></td><td><span data-option="4hnatzgGcvXq">E-Planning</span></td></tr><tr><td>138</td><td>ConnectAd Demand GmbH</td><td><a href="https://www.connectadrealtime.com/privacy">https://www.connectadrealtime.com/privacy</a></td><td><span data-option="I0h9LMv7jqcC">ConnectAd</span></td></tr><tr><td>241</td><td>OneTag</td><td><a href="https://www.onetag.com/privacy/">https://www.onetag.com/privacy/</a></td><td><span data-option="BZIjioAXdn17">Onetag</span></td></tr><tr><td>253</td><td>Improve Digital</td><td><a href="https://www.improvedigital.com/platform-privacy-policy">https://www.improvedigital.com/platform-privacy-policy</a></td><td><span data-option="tXRKqWMX0tua">Improve Digital</span></td></tr><tr><td>285</td><td>Freewheel (Comcast)</td><td><a href="https://www.freewheel.com/privacy-policy">https://www.freewheel.com/privacy-policy</a></td><td><span data-option="mFVzSQwYbuek">Freewheel</span></td></tr><tr><td>779</td><td>Adtarget Teknoloji A.S.</td><td><a href="https://adtarget.com.tr/adtarget-privacy-policy-2020.pdf">https://adtarget.com.tr/adtarget-privacy-policy-2020.pdf</a></td><td><span data-option="qbpVBcss0ou6">AdTarget</span></td></tr><tr><td>959</td><td>AdWMG</td><td><a href="https://adwmg.com/privacy-policy">https://adwmg.com/privacy-policy</a></td><td><span data-option="6edPwxwz5AjG">AdWMG</span></td></tr></tbody></table>

{% hint style="info" %}
Refer to [IAB's website](https://iabeurope.eu/vendor-list-tcf/) to access an exhaustive list of all TCF vendors in the industry.
{% endhint %}


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