> For the complete documentation index, see [llms.txt](https://adagio-io.gitbook.io/adagio-documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://adagio-io.gitbook.io/adagio-documentation/operations-and-support/technical-ressources/app-terms-definition.md). # App terms definition Common vocabulary regarding header bidding. **Ad responses :** Number of auctions with at least one bid *** **Adcalls :** Number of times Adagio was involved in the monetization of a placement (= Adrequests) *** **Additional revenue :** Sum of difference between the highest and second highest bid among every auction *** **Attention package :** Group of impressions having the same average time-in-view prediction, in buckets of 5 seconds *** **Auctions :** Number of adcalls with at least one bid request sent to a DSP *** **Bid gross CPM :** Average of the highest gross bids received for an adcall *** **Bid net CPM :** Average of the highest net bids received for an adcall *** **Bid rate :** Percentage of adcalls for which a bidder returned a bid *** **Bidder :** Bidder name (or alias), as declared in Prebid.js ad-unit configuration *** **Bids :** Number of times a bidder submit a bid to buy an impression *** **CPH capacity :** Total duration of CPH compatible ad exposure *** **CPM :** Cost per 1000 ad impressions *** **Current timeout :** Timeout defined in the Prebid.js configuration *** **Gross CPM :** Average of the gross CPM of impressions (win) *** **Gross revenue :** Total gross revenue generated by SSP Adagio *** **Importance :** Percentage of Prebid.js revenue loss if the bidder is removed (= incremental revenue) *** **Impressions :** Number of times an ad was displayed *** **Measurables :** Number of measurable (viewability-wise) impressions *** **Net CPM :** Average of the net CPM of impressions (win) *** **Net revenue :** Gross revenue minus the Adagio commission *** **New timeout :** Timeout candidate for the Prebid.js configuration *** **Non-viewables :** Number of impressions measured non viewable according to IAB standards *** **Prediction passed :** Number of adcalls with at least one prediction successfully computed *** **Rule matched :** Number of times at least one rule has matched for an adcall *** **Time-in-view :** Average duration of time for which the ad was seen by the user per impression *** **Timeout :** Parameter in Prebid.js configuration defining the maximum time a bidder has to make a bid.If the bidder answers after the timeout, the bid will not be taken into account for the auction *** **Viewability package :** Group of impressions having the same predicted vRate, in buckets of 10% *** **Viewables :** Number of impressions measured viewable according to IAB standards *** **vRate :** Percentage of viewable impressions among measurable impressions *** **Win CPH :** Average cost for one hour of cumulated ad exposure *** **Win CPM :** Average revenue for 1000 impressions *** **Win net vCPM :** Average net CPM for 1000 viewable impressions *** **Win rate :** Percentage of impressions (or "wins" in Prebid analytics) among valid adcalls *** **Win time-in-view :** Average ad exposure of impressions won by Adagio *** **Win vRate :** Percentage of viewable impressions among measurable impressions of valid adcalls *** **Wins :** Number of impressions *** **Wins revenue :** Sum of net revenue for winning impressions as returned by a Prebid analytics *** --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://adagio-io.gitbook.io/adagio-documentation/operations-and-support/technical-ressources/app-terms-definition.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.