Adagio offers real-time access to demand on various mediatypes (banner, video & native). Integrating Adagio to your demand partners helps you enrich your demand sources, expand globally and monetise different mediatypes through a single unified system.
This integration method allows you to easily add Adagio to your add monetisation stack on Web through the Prebid.js Header Bidding platform.
How It Works
Monetization flow through Adagio's Prebid Client Adapter (for Prebid.js):
Complete user synchronization successfully.
The user's browser sends a BidRequest to Adagio's regional endpoint.
Adagio runs a real-time auction across multiple demand partners.
Winning bid is returned as a BidResponse
Prebid.js handles the winning bid for potential rendering (depending on your AdServer's handling)
The Prebid Currency Module offers publishers the ability to handle multiple currencies, streamline currency conversions, enhance reporting accuracy, and foster stronger relationships with demand partners in the programmatic advertising landscape.
Recommended: Its implementation can significantly benefit you if you target diverse international markets and want to optimize your monetization strategies accordingly.
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Review your Prebid Price Floors Module
Please let your Solution Engineer know if you use any floor price and where it is declared (adServer, Prebid, …).
If Adagio hasn’t got dynamic access to this information, you may not get the best out of us.
It is possible to set Floor Prices directly from our web app under "Inventory > Floors"
You can configure Prebid Floor Module which broadcasts your floor price rules to Adagio's adapter. This can enhance your ad monetization performance through the proper communication of your floor prices rukles to all Supply Side Platforms (SSPs) participating in the bidding process.
