Prebid.js: Getting Started

Adagio offers real-time access to demand on various mediatypes (banner, video & native). Integrating Adagio to your demand partners helps you enrich your demand sources, expand globally and monetise different mediatypes through a single unified system.

This integration method allows you to easily add Adagio to your add monetisation stack on Web through the Prebid.js Header Bidding platform.

How It Works

Monetization flow through Adagio's Prebid Client Adapter (for Prebid.js):

1. Complete user synchronization successfully.

2. The user's browser sends a BidRequest to Adagio's regional endpoint.

3. Adagio runs a real-time auction across multiple demand partners.

4. Winning bid is returned as a BidResponse

5. Prebid.js handles the winning bid for potential rendering (depending on your AdServer's handling)

Check our configuration examples for different adUnits

Integration Steps

1

Declare your inventory

Refer to Declare Your Websites/Apps

2

Ensure your Supply Chain Files are up to date

Refer to Update Your (app-)ads.txt File

3

Connect with our Demand Partners

Refer to Connect With Our Partners

4

Add and setup Adagio Client adapter to Prebid.js

Refer to Prebid Adagio adapter

5

Enable Real Time Data (RTD) module in Prebid.js

Refer to Real Time Data (RTD) module

6

Confirm GDPR/CCPA/TCF compliance

For European and UK traffic, GDPR compliance is mandatory.

Required Prebid Modules to support User Privacy regulations:

• TCF Consent : https://docs.prebid.org/dev-docs/modules/consentManagementTcf.html

• GPP : https://docs.prebid.org/dev-docs/modules/consentManagementGpp.html

Adagio supports GDPR and CCPA / US privacy consents.

Refer to GDPR/CCPA/TCF Compliance

7

Grant permissions to Device Access and iFrame Sync

Refer to Device Access and iFrame sync Permissions

8

Review your Prebid Currency Module setup

The Prebid Currency Module offers publishers the ability to handle multiple currencies, streamline currency conversions, enhance reporting accuracy, and foster stronger relationships with demand partners in the programmatic advertising landscape.

Recommended: Its implementation can significantly benefit you if you target diverse international markets and want to optimize your monetization strategies accordingly.

9

Review your Prebid Price Floors Module

Please let your Solution Engineer know if you use any floor price and where it is declared (adServer, Prebid, …). If Adagio hasn’t got dynamic access to this information, you may not get the best out of us.

It is possible to set Floor Prices directly from our web app under "Inventory > Floors"

You can configure Prebid Floor Module which broadcasts your floor price rules to Adagio's adapter. This can enhance your ad monetization performance through the proper communication of your floor prices rukles to all Supply Side Platforms (SSPs) participating in the bidding process.

10

Review your Configuration

• Check our Javascript configuration examples

• Review your technical integration

11

Improve your Monetization Performance

Regularly review the supply chain validation status of your inventory to identify and fix any issues. See Review Inventory Supply Chain Status

12

Explore Additional Useful Information

• Billing & Payments

• Additional useful information

• Monetizable Ad Sizes

• API documentation

• Prebid documentation