App terms definition
Common vocabulary regarding header bidding.
Ad responses : Number of auctions with at least one bid
Adcalls : Number of times Adagio was involved in the monetization of a placement (= Adrequests)
Additional revenue : Sum of difference between the highest and second highest bid among every auction
Attention package : Group of impressions having the same average time-in-view prediction, in buckets of 5 seconds
Auctions : Number of adcalls with at least one bid request sent to a DSP
Bid gross CPM : Average of the highest gross bids received for an adcall
Bid net CPM : Average of the highest net bids received for an adcall
Bid rate : Percentage of adcalls for which a bidder returned a bid
Bidder : Bidder name (or alias), as declared in Prebid.js ad-unit configuration
Bids : Number of times a bidder submit a bid to buy an impression
CPH capacity : Total duration of CPH compatible ad exposure
CPM : Cost per 1000 ad impressions
Current timeout : Timeout defined in the Prebid.js configuration
Gross CPM : Average of the gross CPM of impressions (win)
Gross revenue : Total gross revenue generated by SSP Adagio
Importance : Percentage of Prebid.js revenue loss if the bidder is removed (= incremental revenue)
Impressions : Number of times an ad was displayed
Measurables : Number of measurable (viewability-wise) impressions
Net CPM : Average of the net CPM of impressions (win)
Net revenue : Gross revenue minus the Adagio commission
New timeout : Timeout candidate for the Prebid.js configuration
Non-viewables : Number of impressions measured non viewable according to IAB standards
Prediction passed : Number of adcalls with at least one prediction successfully computed
Rule matched : Number of times at least one rule has matched for an adcall
Time-in-view : Average duration of time for which the ad was seen by the user per impression
Timeout : Parameter in Prebid.js configuration defining the maximum time a bidder has to make a bid.If the bidder answers after the timeout, the bid will not be taken into account for the auction
Viewability package : Group of impressions having the same predicted vRate, in buckets of 10%
Viewables : Number of impressions measured viewable according to IAB standards
vRate : Percentage of viewable impressions among measurable impressions
Win CPH : Average cost for one hour of cumulated ad exposure
Win CPM : Average revenue for 1000 impressions
Win net vCPM : Average net CPM for 1000 viewable impressions
Win rate : Percentage of impressions (or "wins" in Prebid analytics) among valid adcalls
Win time-in-view : Average ad exposure of impressions won by Adagio
Win vRate : Percentage of viewable impressions among measurable impressions of valid adcalls
Wins : Number of impressions
Wins revenue : Sum of net revenue for winning impressions as returned by a Prebid analytics
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