GDPR/CCPA/TCF Compliance

Ensuring that your inventory is properly setup to comply to User Privacy regulations conditions the level of monetisation you can reach. Advertisers strongly rely on user segmentation signals.

For EU 🇪🇺 and UK 🇬🇧 traffic, GDPR compliance is required

We've listed below all of the vendor IDs that should be added to your CMP (Consent Management Platform) in order to optimise your monetisation.

⚡️ High Priority Vendor IDs

ID	Company Name	Policy Link
13	Sovrn	https://www.sovrn.com/privacy-policy/
14	Madopi Media	https://madopi.com/wp-content/uploads/2022/05/PrivacyPolicy.pdf
16	RTB House	https://rtbhouse.com/privacy-center
28	TripleLift	https://triplelift.com/privacy/
45	Equativ (Smart)	https://smartadserver.com/end-user-privacy-policy/
50	Adform	https://site.adform.com/policies/policies-and-guidelines/
52	Magnite (Rubicon)	https://www.magnite.com/legal/advertising-technology-privacy-policy/
58	33Across	https://www.33across.com/privacy-policy
69	OpenX	https://www.openx.com/legal/privacy-policy/
76	Pubmatic	https://pubmatic.com/legal/privacy/
138	ConnectAd Demand GmbH	https://www.connectadrealtime.com/privacy
241	OneTag	https://www.onetag.com/privacy/
253	Improve Digital	https://www.improvedigital.com/platform-privacy-policy
285	Freewheel (Comcast)	https://www.freewheel.com/privacy-policy
617	Onfocus (Adagio)	https://adagio.io/privacy
779	Adtarget Teknoloji A.S.	https://adtarget.com.tr/adtarget-privacy-policy-2020.pdf
959	AdWMG	https://adwmg.com/privacy-policy

✅ Medium Priority Vendor IDs

ID	Company Name	Policy Link
24	Conversant (Epsilon)	https://legal.epsilon.com/eu/privacy-policy
32	Xandr (Appnexus)	https://www.microsoft.com/en-us/privacy/privacystatement
80	Sharethrough	https://privacy-center.sharethrough.com/en/
109	Loopme	https://legal.loopme.com/privacy-center

Full vendor ID list for Adagio’s partners

ID	Company Name	Policy Link
13	Sovrn	https://www.sovrn.com/privacy-policy/
14	Madopi Media (Adkernel LLC)	https://madopi.com/wp-content/uploads/2022/05/PrivacyPolicy.pdf
16	RTB House	https://rtbhouse.com/privacy-center
24	Conversant (Epsilon)	https://legal.epsilon.com/eu/privacy-policy
28	TripleLift	https://triplelift.com/privacy/
32	Xandr	https://www.microsoft.com/en-us/privacy/privacystatement
45	Smart Adserver (Equativ)	https://smartadserver.com/end-user-privacy-policy/
50	Adform	https://site.adform.com/policies/policies-and-guidelines/
52	Rubicon	https://www.magnite.com/legal/advertising-technology-privacy-policy/
58	33Across	https://www.33across.com/privacy-policy
69	OpenX	https://www.openx.com/legal/privacy-policy/
76	Pubmatic	https://pubmatic.com/legal/privacy/
80	Sharethrough	https://privacy-center.sharethrough.com/en/
90	E-Planning (Teroa)	https://www.e-planning.net/privacy-policy.html
109	Loopme	https://legal.loopme.com/privacy-center
138	ConnectAd Demand GmbH	https://www.connectadrealtime.com/privacy
241	OneTag	https://www.onetag.com/privacy/
253	Improve Digital	https://www.improvedigital.com/platform-privacy-policy
285	Freewheel (Comcast)	https://www.freewheel.com/privacy-policy
469	Zeta Global	https://zetaglobal.com/privacy-policy/
617	Onfocus (Adagio)	https://adagio.io/privacy
779	Adtarget Teknoloji A.S.	https://adtarget.com.tr/adtarget-privacy-policy-2020.pdf
959	AdWMG	https://adwmg.com/privacy-policy

Refer to IAB's website to access an exhaustive list of all TCF vendors in the industry.