Bid Request and Bid Response Examples
Find below the list of bid request and bid response JSON examples for each web mediatype, in OpenRTB 2.5.
Bidrequest
{
"id": "4388c899-137d-4a18-a13a-a8a221515f95",
"tmax": 1200,
"imp": [
{
"id": "1",
"tagid": "12303405",
"banner": {
"format": [
{
"w": 728,
"h": 90
},
{
"w": 970,
"h": 90
}
],
"topframe": 1
},
"bidfloor": 0.01,
"ext": {
"gpid": "/Quizzes/970x90/sidebar"
}
}
],
"at": 1,
"cur": [
"USD"
],
"site": {
"name": "adagio-test",
"page": "https://adagio.io/contact",
"domain": "maville.com",
"publisher": {
"id": "1010",
"name": "Adagio Test"
},
"ext": {
"pagetype": "topic",
"category": "home"
}
},
"regs": {
"ext": {
"gdpr": 1
},
"coppa": 0
},
"user": {
"ext": {
"consent": "CO9boCtO9boCtAJAEBENBBCsAP_AAH_AACiQHGtd_X_fb39j-_59_9t0eY1f9_7_v20zjgeds-8Nyd_X_L8X42M7vB36pq4KuR4Eu3LBAQFlHOHcTUmw6IkVqTPsak2Mr7NKJ7PEinMbe2dYGHtfn9VTuZKYr97s___z__-__v__79f_r-3_3_vp9V---2BxIBJhqXwEWYljgSTRpVCiBCFcSHQAgAooRhaJrCAlcFOyuAj9BAwAQGoCMCIEGIKMWQQAAAABJREBIAeCARAEQCAAEAKkBCAAjQBBYASBgEAAoBoWAEUAQgSEGRwVHKYEBEi0UE8lYAlF3sYYQhlFADQIAAAA.f_gAD_gAAAAA"
},
"buyeruid": "SvCyIi2UJ4sijQJgw15ppenGPqMsmhJlK-G2jfHq7_I"
},
"source": {
"tid": "4388c899-137d-4a18-a13a-a8a221515f95"
"ext": {
"schain": {
"ver": "1.0",
"complete": 1,
"nodes": [
{
"asi": "advertising-sys.com",
"sid": "99999",
"hp": 1
}
]
}
}
},
"device": {
"ua": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/87.0.4280.66 Safari/537.36",
"geo": {
"lat": "41.22",
"lon": "15.28",
"type": 2,
"ipservice": 3,
"country": "ITA",
"region": "75",
"city": "Panni",
"accuracy": 1.11
},
"ip": "87.10.150.0",
"dnt": 0,
"devicetype": 2,
"os": "Windows",
"osv": "10",
"js": 1,
"language": "en"
}
}{
"id": "de641c15-bace-4f80-8425-d21b4f62fecc",
"tmax": 1200,
"imp": [
{
"id": "1",
"tagid": "12303405",
"bidfloor": 0.02268,
"video": {
"protocols": [
2,
5
],
"placement": 1,
"playbackend": 1,
"minduration": 5,
"skip": 1,
"playbackmethod": [3],
"maxduration": 60,
"startdelay": 0,
"linearity": 1,
"mimes": [
"video/mp4",
"video/webm"
]
},
"ext": {
"gpid": "/Quizzes/970x90/sidebar"
}
}
],
"site": {
"name": "adagio-test",
"page": "https://adagio.io/contact",
"domain": "maville.com",
"publisher": {
"id": "1010",
"name": "Adagio Test"
},
"ext": {
"pagetype": "topic",
"category": "home"
}
},
"regs": {
"ext": {
"gdpr": 1
},
"coppa": 0
},
"user": {
"ext": {
"consent": "CO9boCtO9boCtAJAEBENBBCsAP_AAH_AACiQHGtd_X_fb39j-_59_9t0eY1f9_7_v20zjgeds-8Nyd_X_L8X42M7vB36pq4KuR4Eu3LBAQFlHOHcTUmw6IkVqTPsak2Mr7NKJ7PEinMbe2dYGHtfn9VTuZKYr97s___z__-__v__79f_r-3_3_vp9V---2BxIBJhqXwEWYljgSTRpVCiBCFcSHQAgAooRhaJrCAlcFOyuAj9BAwAQGoCMCIEGIKMWQQAAAABJREBIAeCARAEQCAAEAKkBCAAjQBBYASBgEAAoBoWAEUAQgSEGRwVHKYEBEi0UE8lYAlF3sYYQhlFADQIAAAA.f_gAD_gAAAAA"
},
"buyeruid": "SvCyIi2UJ4sijQJgw15ppenGPqMsmhJlK-G2jfHq7_I"
},
"source": {
"tid": "de641c15-bace-4f80-8425-d21b4f62fecc",
"ext": {
"schain": {
"ver": "1.0",
"complete": 1,
"nodes": [
{
"asi": "advertising-sys.com",
"sid": "99999",
"hp": 1
}
]
}
}
},
"device": {
"ua": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/87.0.4280.66 Safari/537.36",
"geo": {
"lat": "41.22",
"lon": "15.28",
"type": 2,
"ipservice": 3,
"country": "ITA",
"region": "75",
"city": "Panni",
"accuracy": 1.11
},
"ip": "87.10.150.0",
"dnt": 0,
"devicetype": 2,
"os": "Windows",
"osv": "10",
"js": 1,
"language": "en"
}
}{
"id": "4388c899-137d-4a18-a13a-a8a221515f95",
"tmax": 1200,
"imp": [
{
"id": "1",
"tagid": "12303405",
"native": {
"request": "{\"plcmtcnt\":1,\"plcmttype\":2,\"privacy\":1,\"context\":1,\"contextsubtype\":12,\"assets\":[{\"id\":1,\"data\":{\"type\":12},\"required\":1},{\"title\":{\"len\":50},\"id\":2,\"required\":1},{\"id\":3,\"img\":{\"w\":80,\"h\":80,\"type\":1},\"required\":1},{\"id\":4,\"img\":{\"w\":1200,\"h\":627,\"type\":3},\"required\":1},{\"data\":{\"type\":3},\"id\":5,\"required\":0},{\"id\":6,\"data\":{\"len\":100,\"type\":2},\"required\":1}],\"ver\":\"1.2\"}"
},
"bidfloor": 0.324,
"ext": {
"gpid": "/Quizzes/970x90/sidebar"
}
}
],
"at": 1,
"cur": [
"USD"
],
"site": {
"name": "adagio-test",
"page": "https://adagio.io/contact",
"domain": "maville.com",
"publisher": {
"id": "1010",
"name": "Adagio Test"
},
"ext": {
"pagetype": "topic",
"category": "home"
}
},
"regs": {
"ext": {
"gdpr": 1
},
"coppa": 0
},
"user": {
"ext": {
"consent": "CO9boCtO9boCtAJAEBENBBCsAP_AAH_AACiQHGtd_X_fb39j-_59_9t0eY1f9_7_v20zjgeds-8Nyd_X_L8X42M7vB36pq4KuR4Eu3LBAQFlHOHcTUmw6IkVqTPsak2Mr7NKJ7PEinMbe2dYGHtfn9VTuZKYr97s___z__-__v__79f_r-3_3_vp9V---2BxIBJhqXwEWYljgSTRpVCiBCFcSHQAgAooRhaJrCAlcFOyuAj9BAwAQGoCMCIEGIKMWQQAAAABJREBIAeCARAEQCAAEAKkBCAAjQBBYASBgEAAoBoWAEUAQgSEGRwVHKYEBEi0UE8lYAlF3sYYQhlFADQIAAAA.f_gAD_gAAAAA"
},
"buyeruid": "SvCyIi2UJ4sijQJgw15ppenGPqMsmhJlK-G2jfHq7_I"
},
"source": {
"tid": "4388c899-137d-4a18-a13a-a8a221515f95",
"ext": {
"schain": {
"ver": "1.0",
"complete": 1,
"nodes": [
{
"asi": "advertising-sys.com",
"sid": "99999",
"hp": 1
}
]
}
}
},
"device": {
"ua": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/87.0.4280.66 Safari/537.36",
"geo": {
"lat": "41.22",
"lon": "15.28",
"type": 2,
"ipservice": 3,
"country": "ITA",
"region": "75",
"city": "Panni",
"accuracy": 1.11
},
"ip": "87.10.150.0",
"dnt": 0,
"devicetype": 2,
"os": "Windows",
"osv": "10",
"js": 1,
"language": "en"
}
}Bidresponse
{
"id": "7389fb72-ff8e-49bb-b560-e72286fa4ac9",
"seatbid": [
{
"seat": "19116",
"bid": [
{
"id": "1",
"impid": "1",
"price": 1.2,
"adm": "<a href=\"http://myadserver.com/click><img src=\"http://image.com/\"/><img src=\"http://myadserver.com/impression/1.0\"/></a>",
"adomain": [
"adagio.io"
],
"cid": "123",
"crid": "12",
"w": 728,
"h": 90
}
]
}
],
"cur": "USD"
}{
"id": "7389fb72-ff8e-49bb-b560-e72286fa4ac9",
"seatbid": [
{
"seat": "19116",
"bid": [
{
"id": "1",
"impid": "1",
"price": 1.2,
"adm": "<VAST version=\"4.2\" xmlns:_xmlns=\"xmlns\" _xmlns:xs=\"http://www.w3.org/2001/XMLSchema\" xmlns=\"http://www.iab.com/VAST\"><!-- FAKE BID RESPONSE VAST, copy from https://github.com/InteractiveAdvertisingBureau/VAST_Samples/blob/master/VAST%204.2%20Samples/Inline_Simple.xml but changed the MediaFiles and added Skippable extension. --><Ad id=\"20001\"><InLine><AdSystem version=\"1\"><![CDATA[iabtechlab]]></AdSystem><Error><![CDATA[https://example.com/error]]></Error><Impression id=\"Impression-ID\"><![CDATA[https://example.com/track/impression]]></Impression><AdServingId><![CDATA[a532d16d-4d7f-4440-bd29-2ec05553fc80]]></AdServingId><AdTitle><![CDATA[Inline Simple Ad]]></AdTitle><Advertiser><![CDATA[IAB Sample Company]]></Advertiser><Category authority=\"https://www.iabtechlab.com/categoryauthority\"><![CDATA[AD CONTENT description category]]></Category><Creatives><Creative id=\"5480\" sequence=\"1\" adId=\"2447226\"><Linear><TrackingEvents><Tracking event=\"start\"><![CDATA[https://example.com/tracking/start]]></Tracking><Tracking event=\"progress\" offset=\"00:00:10\"><![CDATA[http://example.com/tracking/progress-10]]></Tracking><Tracking event=\"firstQuartile\"><![CDATA[https://example.com/tracking/firstQuartile]]></Tracking><Tracking event=\"midpoint\"><![CDATA[https://example.com/tracking/midpoint]]></Tracking><Tracking event=\"thirdQuartile\"><![CDATA[https://example.com/tracking/thirdQuartile]]></Tracking><Tracking event=\"complete\"><![CDATA[https://example.com/tracking/complete]]></Tracking></TrackingEvents><Duration><![CDATA[00:00:16]]></Duration><MediaFiles><MediaFile id=\"5241\" delivery=\"progressive\" type=\"video/mp4\" bitrate=\"2000\" width=\"1280\" height=\"720\" minBitrate=\"1500\" maxBitrate=\"2500\" scalable=\"1\" maintainAspectRatio=\"1\" codec=\"H.264\"><![CDATA[ https://storage.googleapis.com/assets.adagio.io/videos/VAST-4.0-Short-Intro.mp4 ]]></MediaFile></MediaFiles><VideoClicks><ClickThrough id=\"blog\"><![CDATA[https://iabtechlab.com]]></ClickThrough></VideoClicks></Linear><UniversalAdId idRegistry=\"Ad-ID\"><![CDATA[8465]]></UniversalAdId></Creative></Creatives><Extensions><Extension type=\"DFP\"><SkippableAdType><![CDATA[Generic]]></SkippableAdType></Extension></Extensions><Impression><![CDATA[http://burl.com]]></Impression><Impression><![CDATA[https://c-testing.4dex.io/imp-testing.gif?adg_com=0.2&adu_code=1&auction_id=de641c15-bace-4f80-8425-d21b4f62fecc&bid_id=1234567890&bid_ts=1736782132&bidder=onetag&breq_id=6f4f2034-7cfb-4e0b-813d-64f2c77b6ff3&bttl=300&buid=0&buids=0&cpm=7.144341&crea_id=creative111&ctry=FRA&curr=USD&discrp_adjst=0.03&domn=maville.com&dvc=4&environment=phone&h=0&it=ortb&ivt_adjst=0&lzy=0&mt=vidin&net_cpm=5.715472800000001&org_id=1004&os=ios&partid=2025011315&plcmt=unknown&pltfrm=web&plyr=other&pn=1&pv_id=bd79a205-fb2b-496f-921e-0890dd22ae1f&rpmadc_smpl=0&rule_id=2142&seat_id=5&seattyp=shared&site=maville&spr_id=201&sspv=3.0.0-gcp-ams&tiv=-1&url=https%3A%2F%2Fmaville.com%2F&ve=organic&vr=-1&w=0&src=vast&v=2]]></Impression></InLine></Ad></VAST>",
"adomain": [
"adagio.io"
],
"cid": "123",
"crid": "12",
"apis": [
2
],
"api": 2,
"mtype": 2
}
],
"seat": "5"
}
],
"cur": "USD"
}{
"id": "7389fb72-ff8e-49bb-b560-e72286fa4ac9",
"seatbid": [
{
"seat": "19116",
"bid": [
{
"id": "1",
"impid": "1",
"price": 1.2,
"adm": "{\"ver\":\"1.2\",\"assets\":[{\"id\":4,\"required\":1,\"img\":{\"type\":3,\"url\":\"https://via.placeholder.com/300x250\",\"w\":300,\"h\":250}},{\"id\":3,\"required\":1,\"img\":{\"type\":1,\"url\":\"https://via.placeholder.com/50x50\",\"w\":50,\"h\":50}},{\"id\":2,\"required\":1,\"title\":{\"text\":\"A test Native Ad\",\"len\":50}},{\"id\":6,\"required\":1,\"data\":{\"type\":2,\"value\":\"Random text\"}},{\"id\":1,\"required\":1,\"data\":{\"type\":12,\"value\":\"Random text\"}},{\"id\":5,\"required\":0,\"data\":{\"type\":3,\"value\":\"3\"}}],\"link\":{\"url\":\"http://adserver.com/click?impid=102\"},\"eventtrackers\":[{\"event\":1,\"method\":1,\"url\":\"http://burl.com\"},{\"event\":1,\"method\":2,\"url\":\"./jquery.js\"},{\"event\":1,\"method\":1,\"url\":\"http://adserver.com/native?impid=102\"},{\"event\":1,\"method\":1,\"url\":\"https://c-testing.4dex.io/imp-testing.gif?adg_com=0.2\\u0026adu_code=1\\u0026auction_id=de641c15-bace-4f80-8425-d21b4f62fecc\\u0026bid_id=1234567890\\u0026bid_ts=1736783118\\u0026bidder=pubmatic\\u0026breq_id=9ea346b2-d2af-4362-ac79-c891a2b25ca1\\u0026bttl=300\\u0026buid=0\\u0026buids=0\\u0026cpm=4.0465082\\u0026crea_id=creative111\\u0026ctry=FRA\\u0026curr=USD\\u0026discrp_adjst=0.033\\u0026domn=maville.com\\u0026dvc=4\\u0026environment=phone\\u0026h=1\\u0026it=ortb\\u0026ivt_adjst=0\\u0026lzy=0\\u0026mt=nat\\u0026net_cpm=3.23720656\\u0026org_id=1004\\u0026os=ios\\u0026partid=2025011315\\u0026plcmt=unknown\\u0026pltfrm=web\\u0026pn=1\\u0026pv_id=a0d53304-2375-4f74-aad8-2bebf90d7bc1\\u0026rpmadc_smpl=0\\u0026rule_id=20\\u0026seat_id=6\\u0026seattyp=shared\\u0026site=maville\\u0026spr_id=53\\u0026sspv=3.0.0-gcp-ams\\u0026tiv=-1\\u0026url=https%3A%2F%2Fmaville.com%2F\\u0026ve=organic\\u0026vr=-1\\u0026w=1\"}],\"privacy\":\"https://www.example.com/privacy-notice\"}",
"adomain": [
"adagio.io"
],
"cid": "123",
"crid": "12",
"mtype": 4,
"w": 1,
"h": 1
}
],
"seat": "5"
}
],
"cur": "USD"
}Last updated
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