Bid Response objects and parameters

The BidResponse contains one or more SeatBids, each with Bids specifying creative details, price, and targeting. Mandatory fields must follow the OpenRTB spec, while optional fields can improve targeting, analytics, and performance with Adagio’s DSP partners.

Adagio populates as many fields as possible among those listed below. The actual content of each response depends on:

• the information provided in the original ad request,

• the data returned by bidders in their bid responses.

1. bidresponse object

Field	Type	Description
id	string	ID of the of the bidRequest to which this is a response
seatbid	array of objects	Array of seatbid objects; with at least 1 entry is a bid is to be made.
bidid	string	Bidder generated response ID to assist with logging/tracking.
cur	string; default "USD"	Bid currency. Refer to Supported Currencies
nbr	integer	Reason for not bidding. Due to cost optimisation, Adagio uses HTML request's headers error codes instead of nbr codes in their body.

2. seatbid object

Field	Type	Description
seat	string	ID of the demand partner seat on Adagio's platform.
bid	array of objects	Array of bid objects for impressions.

3. bid object

Field	Type	Description
id	string	Bidder-generated bid ID.
impid	string	ID of the impression being bid on.
price	float	Bid price CPM in currency specified.
adm	string	Optional means of conveying ad markup (e.g., HTML, VAST XML) in case the bid wins; supersedes the win notice if markup is included in both. Substitution macros (Refer to IAB Section 4.4) may be included.
crid	string	Creative ID to assist with ad quality checking .
nurl	string	Win notice URL called by the exchange if the bid wins (not necessarily indicative of a delivered, viewed, or billable ad); optional means of serving ad markup. Substitution macros (Refer to IAB Section 4.4) may be included in both the URL and optionally returned markup.
burl	string	Billing notice URL called by the exchange when a winning bid becomes billable based on exchange-specific business policy (e.g., typically delivered, viewed, etc.). Substitution macros (Refer to IAB Section 4.4) may be included.
lurl	string	Loss notice URL called by the exchange when a bid is known to have been lost based on exchange-specific business policy (e.g., typically delivered, viewed, etc.). Substitution macros (Refer to IAB Section 4.4) may be included.
adid	string	ID of a preloaded ad to be served if the bid wins
bundle	string	App bundle or package name.
cat	string array	Creative IAB category. The taxonomy to be used is defined by the cattax field.
cattax	integer; default 1	The taxonomy in use. Refer to List: Category Taxonomies for values.
attr	integer array	Creative attributes.
language	string	Language of creative (ISO-639-1).
adomain	string array	Advertiser domain for block list checking (e.g., “ford.com”). This can be an array of for the case of rotating creatives.
apis	integer array	List of supported APIs for the markup. If an API is not explicitly listed, it is assumed to be unsupported. Refer to List: API Frameworks in AdCOM 1.0.
protocol	integer	Video response protocol of the markup if applicable. Refer to List: Creative Subtypes - Audio/Video in AdCOM 1.0.
exp	integer	Advisory as to the number of seconds the bidder is willing to wait between the auction and the actual impression. Violating this might result in ignored billable impression or IVT.
dur	integer	Duration of the video creative in seconds if applicable.
mtype	integer	Type of the creative markup so that it can properly be associated with the right sub-object of the BidRequest.Imp. Values: 1 = Banner 2 = Video, 3 = Audio 4 = Native
w	integer	Width of the creative in device-independent pixels (DIPS).
h	integer	Height of the creative in device-independent pixels (DIPS).
wratio	integer	Relative width of the creative when expressing size as a ratio.
hratio	integer	Relative height of the creative when expressing size as a ratio.

References

• OpenRTB 2.6 Spec

• OpenRTB 2.6 Community extensions

• OpenRTB 2.6 Official extensions