Placement Limits and Guidelines

This section explains the limits applied to placements and why they exist. These rules are designed to ensure optimal performance, accurate learning, and effective monetization.

Summary of limits and best practices

Rule	Limit / Threshold	What happens if exceeded?
Maximum number of placements	10 per site (total, across all requests)	Extra placements are ignored and not monetized
Maximum placement length	50 characters	placements may be rejected or ignored
Low-traffic placements	Fewer than 1500 adcalls per day	No meaningful value

Why it matters?

Too many placements slow down learning and optimization and low-volume placements reduce overall performance.

Placement Naming Suggestions:

• Banner

  • banner_top

  • banner_middle

  • banner_bottom

  • banner_left

  • banner_right

  • banner_sticky_top

  • banner_sticky_bottom

• Interstitial

  • interstitial_page_load

  • interstitial_exit

  • interstitial_pause

• Video

  • video_instream

  • video_outstream

  • video_rewarded

  • video_midroll

• Native

  • native_feed

  • native_article

  • native_recommendation

• Special Formats

  • sticky_footer

  • sticky_header

  • companion_banner